Together with our brands, we transform fashion into a lifestyle experience.
Country
City
Number of Brands
Store
Worker
Total Visitors
Total Store Area
Logistics Center Area
Reduced CO₂ Emissions
We are proud to receive the Sustainable Business Award 2025 in the category of Sustainable Product Innovation and Eco-Design.
We celebrate this achievement together as it contributes to a more sustainable future!
1991
In partnership with the French textile company Devanlay SA, Devanlay–Eren Tekstil Sanayi ve Ticaret A.Ş. was established, marking the start of the licensed production and distribution of Lacoste products. This milestone marked the beginning of our journey to bring globally renowned brands to Türkiye.
2005
By taking on the distributorship of Burberry in Türkiye, we introduced the brand’s sophisticated style to our customers, delivered with the highest standards of service quality.
2008
Occasion stores were launched to offer consumers end-of-season products from world-renowned brands.
2012
SuperStep stores and superstep.com.tr were launched with an omnichannel footwear concept centered on customer experience. In the same year, our portfolio expanded with the acquisition of GANT’s distributorship rights in Türkiye and Poland.
2013
Operations of the American brand Nautica were launched in Türkiye.
2015
By bringing Converse, a favorite brand among young consumers, to Türkiye, we initiated the brand’s retail expansion and store network.
2020
Our online sales network was expanded with FashFed. House of SuperStep, a concept bringing together urban and street culture, was introduced with the opening of its first store.
2023
The sports retail chain Intersport joined our portfolio. The SuperKids concept was introduced as a dedicated retail experience for children. In the same year, our design diversity was further strengthened with United4.
2025
With HeartBeat, our running and performance-focused brand, we designed a distinctive experience for everyone from professional athletes to active lifestyle enthusiasts. The journey that began online with FashFed continues today with the brand’s physical store presence.
Today
Eren Perakende operates in 25 countries with over 8,000 employees, 650 stores, and 17 digital channels, maintaining its leadership in the industry through a customer-centric approach and innovative solutions.
Founded in 1933 by tennis player René Lacoste and recognized by its iconic crocodile logo, the brand blends comfort with elegance through its polo shirts, creating a timeless sense of style.
Founded in 1856, Burberry became a symbol of British fashion by emphasizing quality through its durable gabardine fabric.
Occasion is a shopping destination that offers high-quality and stylish products at attractive prices through end-of-season opportunities.
GANT combines American sportswear heritage with European modernism, offering comfortable and sophisticated collections.
Since 2012, SuperStep has been bringing world-renowned sports brands to Türkiye, standing out with stylish collections that reflect street culture and a passion for sneakers.
Inspired by nature, Nautica offers functional and stylish designs for those who embrace a modern lifestyle.
Founded in 1908, Converse is an iconic footwear brand that has become a symbol of basketball and street culture.
House of SuperStep transforms shopping into a cultural experience through its collections and events focused on street culture.
FashFed is a brand that offers new collections from world-renowned labels both online and in stores, standing out with its fast delivery and user-friendly experience.
INTERSPORT is a global retail chain that caters to sports enthusiasts with a wide range of sports equipment and apparel brands.
SuperKids offers fun and vibrant options for little ones with creative and colorful designs in children’s fashion.
Bringing a fresh perspective to street fashion, UNITED4 offers a popular choice for those seeking continuous innovation and originality in design.
HeartBeat offers a unique experience that brings together premium running and performance brands. It combines comfort and performance for everyone from professional athletes to active lifestyle enthusiasts.
