Eren Perakende, which has been bringing global brands to Turkish customers for over 35 years, began licensed production and distribution of Lacoste in 1991 after forming a partnership with Devanlay.
Eren Tekstil Ticaret ve Sanayi A.Ş. began producing cotton yarn.
In collaboration with the French Devanlay Group, Devanlay-Eren Tekstil was founded; Lacoste product manufacturing and distribution under licence began.
Lacoste distributorship rights were acquired in Russia, Ukraine, Armenia, the Baltic countries and Belarus, together with CIS countries.
Burberry, a British fashion brand, was presumed to be represented in Türkiye.
Discount shopping platform Occasion was launched.
The portfolio was expanded to include the American brand GANT and the multi-brand sneaker concept SuperStep.
Nautica's operations in Türkiye, Russia, Ukraine and CIS countries were launched.
The representation rights of Converse in Türkiye and CIS countries were obtained.
House of SuperStep, an experience store with a focus on street culture, was opened.
Premium fashion platform FashFed is launched.
United4, SuperKids, and Intersport Türkiye joined the Eren Perakende family; a yarn production facility was established in Bitlis.
HeartBeat, a premium retail brand focused on running and performance, is launched.
