Eren Perakende

The "crocodile" emblem, which was the nickname of the well-known tennis champion René Lacoste, marked the beginning of Lacoste's history in 1933. The crocodile was first designed by designer Robert George in 1927 and subsequently used on polo shirts, making Lacoste the first company to use a visible logo on apparel. Back then, long-sleeved shirts and belted trousers were commonly worn with tennis attire. However, by putting comfort first and cutting the sleeves short, René Lacoste created the first comfortable polo shirt, defying these conventions. The key element that set these shirts apart from the others was the embroidered crocodile logo. René Lacoste laid the groundwork for his brand's enduring success by having his family and friends wear the polo shirts at international matches, creating a contemporary, lightweight, and versatile collection.

Burberry, which was established in 1856 by Thomas Burberry, has evolved into a symbol of the innovative and skilled craftsmanship of the British. This adventure, which started with an apprenticeship for a young draper, swiftly propelled the label to a distinct position thanks to its long-lasting and practical coat designs. With the invention of the breathable and waterproof gabardine fabric in 1879, Burberry became not only a fashion brand but also a leader in functionality and quality control. The iconic trench coat that

By fusing the modern, everyday style of Europe with the heritage of American sportswear, GANT offers a distinctive lifestyle. After designing its first shirt in 1949, the company swiftly rose to prominence as a men's designer brand in the United States.

Customers can save up to 60% during Occasion's end-of-season sales on a variety of goods, mostly from brands owned by Eren Perakende, including clothing and footwear. This platform offers boutique brands in addition to internationally recognised brands distributed by Eren Perakende.

World-famous brands like Lacoste, Converse, Adidas, Nike, Vans, Puma, Skechers, Timberland, Crocs, New Balance, The North Face, and Birkenstock have been available to Turkish consumers since 2012. By doing this, it aims to become more than just a retail brand by providing hundreds of options for customers to express themselves as they see fit. With the sense of trust that comes with its long corporate tradition ingrained in its DNA, SuperStep continues to create dynamic spaces in its stores and on its online platforms. Setting the standard with collections that capture fashion trends and sneaker and street culture, the brand hopes to expand its global audience daily. 

The House of SuperStep, which is one of the youngest brands owned by Eren Perakende, serves as a gathering place that welcomes people from the urban and street culture communities. Additionally, it features exclusive collections from brands that are known all over the world.

From 2023 onwards, SuperKids will continue to influence children's fashion. It offers young fashion enthusiasts a fun and colourful shopping experience by fusing the unique collections of internationally renowned brands for kids.

Nautica is a multinational apparel company that was established in the US in 1983 and is currently sold in more than 75 nations. It provides cozy options for city living with collections for men, women, and kids that are inspired by nature. Its beachwear collections for the summer season and its outerwear collections for the winter season both feature innovative and trendy pieces, in addition to the technical fabrics and functional products that it offers. Eren Perakende's Nautica Türkiye operation, which began in 2013, has expanded rapidly and now has over 40 stores.

As the Rubber Shoe Company, Converse was established by Marquis Mills in 1908. The company started making everyday shoes in 1910 and switched to sports shoes in 1915, after initially concentrating on rubber-soled shoes. With Charles "Chuck" Taylor's involvement, Converse has had a tremendous impact, especially in the basketball industry, and has been a sneaker icon for basketball for 30 years. Converse's One Star and Cons models contributed to skateboarding culture and became a part of music and street culture in the 1980s and 1990s. As the shoe of choice for hip-hop and rock stars around the world,

Eren Perakende's premium shopping platform, FashFed, features the newest collections from well-known brands. The most fashionable items of the season are available at FashFed for fashion enthusiasts who want to find or reinvent their own style.

Established in 1968 as a customer-focused sports equipment organisation by ten purchasing companies, INTERSPORT International Corporation rapidly rose to prominence as a leader in the sports retail industry.

United4 UNITED4 is a brand that stands out as one that challenges the boundaries of streetwear by celebrating a spirit of defiance and freedom. This brings a new point of view to the world of street fashion by introducing designs that deviate from traditional guidelines and place an emphasis on individuality. 

HeartBeat is a premium multi-brand retail concept that offers running and performance products from the world's top brands. It provides performance and comfort for everyone, from professional athletes who enjoy running to those who live an active lifestyle.